About Me

Raghunath koduvayur

Global leadership - Marketing - Sales - Building products

Raghunath Koduvayur Marketing Leader


14 Years (2005 - 2019)

Corporate Experience

Tieto Oyj, Microsoft,  Nokia, Procter and Gamble

Expertise: Marketing, marketing strategy, product marketing, customer sell-in, sales, leadership 

Entrepreneurship And Startups Experience

Work experience: Neosmart Health Oy, Almondella, Founded Shoppire 

Advisor and Board membership: Finders Seekers, 3D Bear Oy, Pinoty

 Investment portfolio: Neosmart Health Oy, 3D Bear Oy, Finders Seekers, Exprs, Shelf Group Oy.

Nominated Memberships

Board member, Finland India Trade Association

Head of Sponsorships, India Day annual event, Finland

About Me

Customer centric, global business and marketing leader with experience in Fortune 500 companies and also growth startups. One of the biggest achievements include - leading product marketing for the award winning products like Lumia 520 at Microsoft and Nokia, that sold over 20 Million devices.

Key skills include:

Building high performing teams to develop game-changing products and marketing campaigns
-Delivering exceptional customer centric products and services. 

Being part of the NPS change at Tieto to +24, and at Neosmart Health at a world class +82

End-to-end business leadership from strategy to execution and delivery with P&L responsibility

Consistent track record of business turnarounds and record business growth across multiple markets – expertise in Europe and Asia Pacific markets, and have worked in Finland, Hong Kong and India.


2005: Osmania University, India

Bachelors: Computer Science Engineering

2007: XLRI School of Management, India

MBA: People Management

2013, 2017: INSEAD France, Stockholm School of Economics

Executive: Marketing and leadership


Corporate and startup leadership
Customer centricity
End to end Marketing
Product Marketing and GTM
Building high performing teams
B2B, B2C, SaaS and Mobile apps


Recognition and awards

Interested in my long story?


Passionate about building teams, managing accounts, and leading products.


I started leading transformation projects in digital marketing way back in 2008 and successfully delivered marketing and solution selling transformation programs for Nokia globally.

In my current role, my digital marketing led team is responsible for sales and marketing (growth, performance, brand, and retention), digital product and Artificial intelligence platform, and sales hunting (B2B and B2C in Finland and B2B internationally – Dubai and Stockholm). Our user acquisition team is responsible for ROMI + Content + own/paid acquisition across digital channels (CRM, SEM, social, affiliate, display, sponsored content) and PR.

In different leadership roles, I have set up and led sales and marketing teams with budgets ranging from a 300 € monthly to a 2 million € annual budget. My direct team sizes have ranged from 5- 45 members and I have delivered my own sales targets and business P&L for several years.

Over the years, I have grown as a leader and delivered SaaS, IT services and product sales, end – end marketing, digital marketing, strategic marketing, brand management, key accounts, launched products, go to market execution, customer experience, and program management.

Currently, I’m heading sales and marketing at Neosmart Health. This is my second attempt to build a startup. I also live entrepreneurship life vicariously with startup investments – 3DBear.io, Finders Seekers Oy, Exprs, Neosmart Health Oy.

My next dream role includes some or all of these: Building and/or leading teams, marketing, P&L responsibility, business development, launching and managing – products, partnerships, and ecosystems, Digital marketing, growth, and leading brands. The cherry on the top will be a disrupting business, fun team with ambitious global growth plans.